Using Your Stormy Kromer

Happy New Year everyone!

We have a feeling that there were quite a few Stormy Kromer caps under the Christmas tree this year.  So to any new members of the SK family who might be reading this blog for the first time, welcome!

Because of our potential newcomers, we thought we’d take a minute to review the use of your Stormy Kromer.  You might not need instructions to wear your new cap, but there is a right way and a wrong way.  The right way involves putting the cap on your head, grabbing the earband on both sides and pulling down.

There’s no unfolding or flipping of the flaps, and you don’t have to take the hat off to use them.  Just pull down and settle in.  They’ll stay in place without pinching.  And if you want to make a slight shift in snugness, just untie the string, adjust and retie.

Need a visual?  Check out this video clip, submitted to us by Hybrid Media last year on Facebook.

 

The Making of the Petal Pusher

Of all of the new products we introduced in 2011, the Petal Pusher Cap has been the biggest hit.  In fact, we’ve sold over 5 times our initial sales projections for this product.  We’ve received rave reviews from the women who are wearing them and we’re hard at work on new color choices for 2012.

Because of the popularity of this product, we thought we’d share the quick story of how this cap came to be.  Through some previous blog posts, you’ve met Bob Jacquart, the CEO of Jacquart Fabric Products and Stormy Kromer.  And today, you’re going to learn about his wife, Denise.

For years, Denise worked in the business as well.  However, a few years ago, she became a unique kind of “CFO” – the Chief Family Officer.  Working in a family business that involves not just parents and daughters, but also cousins and uncles and spouses, well, it can sometimes be complicated.  So Denise now focuses on the family relationships, and making sure that part of the business is healthy.

She also has a keen sense for fashion and design.  A few years ago she got the idea that Stormy Kromer needed a feminine touch, and she played around with a few different ideas (see below) before stumbling on the idea of a flower.

The prototypes found their way into the back of a closet, and were forgotten about, until Bob and Denise’s daughter, Gina, joined the business and found them.  Gina and SK’s designer, Tamara, refined the design into the current product.

Why has this cap been so popular?  We think it’s because the design remains Kromer through and through (complete with functional earbands) while giving the ladies another option.  Honestly, we think Ida would be pretty proud.

Which brings us to a bigger question – what are your ideas for Stormy Kromer product variations?  Like Denise, you just might hit on the next big thing!

Happy Holidays from Stormy Kromer

It’s that time of year when folks reflect on the past 12 months and look forward to what’s to come.  For those of us here at Stormy Kromer, we’d like to take the time to simply say “thank you.”  We’ve had an amazing year, full of growth and expansion, and all fueled by you, our customers and supporters.

We have lots of exciting things planned for 2012 and we look forward to sharing them all with you.

Happy Holidays,
Your Friends at Stormy Kromer

Last-minute Surprises from Stormy Kromer

Welcome to the last frantic days of the holiday season!  The employees here at Stormy Kromer feel a little like the elves at Santa’s workshop – we’ve been working seemingly around the clock to be sure that everyone who put Stormy Kromer gear on their wish list will wake up happy on Christmas morning!

If you’re still looking for that little something to stuff in a stocking, or round out someone’s gift, we’ve got a handful of fun items that just might fit the bill.

Add a little flair to a Stormy Kromer cap with a pin, or help your loved one shout to the world their love of Stormy with a bumper sticker on their vehicle of choice.

And don’t forget, for the lager-loving folks on your gift list…that we also make clothes for beer(Or other cold beverages that come in a can or bottle.)

Also…we’re hoping to make your shopping dreams come true this weekend too!  Two lucky shoppers on each day this weekend will get their orders FOR FREE!  We’ll draw Monday morning and contact the winners.

And finally, because we’ve heard it through the grapevine that Santa occasionally reads the SK blog, are there any Stormy Kromer items on your wish list?

Holiday Gift Guide, Courtesy of the Upper Peninsula

Here at Stormy Kromer, we’re proud to be made in the USA.  Sometimes we’re even prouder to be made in Michigan’s beautiful Upper Peninsula, even though you might not know exactly where that is.  Let’s just say that if pointing out the UP on a map was one of David Letterman’s geography stunts out on the streets of New York City, the failure rate would be pretty high.

We like to think that we’re a small part of changing that.  A part of, well, putting the UP back on the map.  As the holidays approach, we thought we’d share some other great UP companies who are not just surviving, but thriving in this wilderness we call home.  Check them out; you might just find that perfect gift for the hard-to-buy-for on your list.

Iverson Snowshoes - For over 50 years the Iverson craftsmen have been handcrafting the finest traditional snowshoes, right here in the USA.  All are based on designs that have been perfected through the eons. They strive to mix tradition with technology while staying true to their cause. No techie terms or slick marketing slogans, just the best snowshoes for the true enthusiasts.  Shingleton, MI.

Rapid River Knifeworks - Established in the spring of 2002, Rapid River Knifeworks is a producer of high quality custom knives. With a lot of skill, a few pieces of machinery and some really big dreams, they developed a line of custom knives that combine beauty with strength and practical usability. Rapid River, MI.

Sayklly's Confectionary & Gifts - Since 1906 and for three generations the Sayklly family has been delighting folks in Michigan's Upper Peninsula and beyond with homemade chocolates and candies, made from old-world recipes with only premium ingredients.  They even feature a chocolate bar in the shape of our fair peninsula.  Escanaba, MI.

Pasty Central - To be clear, it's pronounced with a short 'a', and it's a hearty meal of beef, potatoes and onions seasoned and wrapped in a flaky crust.  Made popular in the UP during the mining heyday, it's unofficially the official food of the peninsula.  Pasty Central will ship them straight to your door, so you can enjoy them, no matter your zip code.  Calumet, MI.

For even more UP products, including those made by individuals artists and craftsmen, check out Michigan Upper Hand.

What other made in the USA products do you plan to give this year?


 

What We’re Thankful For, by Stormy Kromer

From the slightly silly to the serious, and in no particular order, this is what we are thankful for here at Stormy Kromer this week.

Living Legend Finalists – After reading their stories, we think you’ll be thankful for people like these outstanding citizens too.  Don’t forget to vote for your favorite.

Ida Kromer – Like most men, when Stormy needed some help, he turned to his wife.  Without her, his idea may never have turned into reality.  Now she’s finally getting her due with our expanding line of women’s products.

Sheep – Heck, without them, what would we make our legendary caps out of?

Our Employees – Without the dedicated men and women who cut, sew, package and ship our gear, Stormy Kromer Mercantile would not exist.  For that, they deserve a tip of the hat.

Our Customers & Fans – We think we’ve got the best customers in the business.  You appreciate the value of Made in the USA products, you faithfully spread the word about our gear and you share the best photos, videos and stories with us.

Snow – As much as we hate to admit it, we actually love that fluffy white stuff.  The accumulation started last week, and now we’re counting down the days until there is enough for the cross country trails, ski hills, and snowmobile trails to open.  Remember, you can now keep track of the snowfall at SK headquarters on our homepage.

From our family to yours, we’d like to wish you a safe, peaceful and most importantly, warm, Thanksgiving holiday.

What are you thankful for this week?

Welcome to the Kromer Kap Kulture Klub. Well, sort of.

Although they’re a welcoming bunch of guys and there’s no secret handshake or anything, this isn’t a club—excuse me, klub—you can join. You see, you’ve got to be part of the Opatik family (or a very close friend) and you’ve got to be a Stormy Kromer fanatic.

Frank Opatik is both. His first Kromer Original Wool Cap was handed down to him by his father in 1960. (“I was the oldest, so I was first in line,” he said.) It’s the black one, he still wears it, and it’s still in its original shape. His son, Steve, wears his maternal grandfather’s cap, also black, and also over 50 years old. Visitors to the cabin wear red.

The caps are well preserved and worn with pride every year at the family’s hunting compound, a no-power, no-plumbing log cabin north of Gleason, Wisconsin, that Frank built in 1978 after being inspired—literally—by the label on Log Cabin syrup.

The cabin is where the idea for the Kulture Klub was first formed.

“Well, we were all up there at deer camp one year sitting under the gas lamps and playing cards. We were wearing our Kromers, and we realized we were part of a pretty special club,” said Frank, a retired engineer and marketing executive. “We decided to call it the Kromer Kap Kulture Klub because there’s a quite a bit of culture up there,” he added with a  laugh.

Original members of the Klub include Frank and his son, Steve; Frank’s brother-in-law, Gary Martin; Gary’s son, Bryan; and Frank’s brother, John, who’s since passed away.

Membership has now swelled to seven, and each inductee holds a official Certificate of Membership, plus honorary, non-voting stock in—yes—Kromer Kap Kulture Klub, LLC. Or is that LLK?

“My wife, Joyce, and I created the LLC as part of our estate plan, leaving the land and cabin to our kids,” added Frank. “And the ‘K’ thing? Well, that just sort of came naturally.”

Naturally. Like “bakon” on the camp menu, which also states “This menu was prepared on a Kromer Komputer, and we use a Kromer Spellchecker.”

Frank is fiercely proud of his caps (he has three, including a specially designed 25th Anniversary cap for the Klub) and of the authentic, down-to-earth culture that’s developed at the cabin.

“Our motto is: ‘Where the work ends and the fun begins.’”

And when you see them bringing in their trophy bucks or watching a Packers game (it’s the only thing they use the generator for because they don’t want to “get too civilized”), you’ll know that’s the kind of kulture you want to be part of.

Do you have any Stormy Kromer traditions that you’d like to share?

Meet the Stormy Kromer Customer Service Gals

The only thing our Customer Service folks can’t do over the phone is serve you pie and coffee.

If you’ve got concerns, questions, or simply want to order a catalog, they’re the kind of folks you want to help you out. Extra-mile kind of people. People who love to sit and share a good story.

So, who are these lovely ladies?

(From the left…)

Kirsten Dowd has been in Customer Service for just about 2 years now.  She’s the leader of this bunch and has a way with people that is practically unmatched.  You’ll also notice her modeling SK gear on our website and in our catalog.  (And her husband graces the cover of our current catalog.)

Katie Guglielmotto has a great connection to Stormy Kromer.  You see, her mom, Mona, is one of the fine ladies who hand-sews our famous hats.  Katie not only does a great job assisting customers, but she is also one of our finest factory tour-givers.  Talk about a natural storyteller…

Angela Brannigan is a new addition to the crew, giving us a hand during the busy fall/winter/holiday season. She’s jumped in so well it feels like she’s been here forever!

Lori DeRosso does double duty for us, working both in Customer Service and accounting. (She also provides administrative support to our CEO, so let’s just say she’s a busy lady!)  In addition, Lori’s daughter just started sewing on the Kromer production line.

Starr Higgins juggles multiple roles here at Stormy Kromer and does so beautifully.  Not only will you hear her voice over the phone, you will also meet her in person if you happen to stop by our factory store.  She’s the boss of our recently refurbished store and will help you find a hat in your perfect size.

Now that you’ve gotten to know our amazing customer service crew, as well as our designer, which other members of the Stormy Kromer team would you like to meet?

Made in the USA: The Journey of an American Sewing Manufacturer

By Bob Jacquart, CEO

In 1974, when I started working for my dad in his canvas repair shop with one other employee, I never once thought that “made in America” would ever mean something significant to me – and to our country.

As our small sewing business evolved – around the time I was 30 – I learned that I could employ more people by taking on higher volume production work. The thought of being a fair and just employer in my small town was just too irresistible for importing to ever cross my mind.  At that time, Jacquart Fabric Products (JFP) started making gun cases, polar fleece hats and pet beds.

Employees hold an American Flag sewn at JFP

Manufacturing pet beds soon became the largest part of our company.  Around the early 90s, China started making headway into this industry with some of our commercial customers.  At this time I started to become aware of the very serious threats that China (and other countries) might pose to us – especially as regards to labor costs.

As more and more US cut and sew operations began to close their doors, we tried to keep focus on viable models for US production.  We realized that one advantage we had over overseas production was our ability to produce shorter, more customized and individualized products.

Around 2000, even this advantage began to go away.  At that time, pet products became commodity items:  you could buy a pet bed at every big box store for $10-$20.  These are retail prices you cannot compete with when you are paying honest wages and benefits for employees supporting families.

We finally realized that importing would have to become a part of our pet bed business.  We now do a combination of importing raw goods and components and complete the final assembly here.  We are still employing US workers in the pet bed business, but just in a different way.

In 2001, JFP was  blessed – yes, blessed – by having the opportunity to buy Stormy Kromer.  This was finally another viable American-made model:  a brand with an authentic history and heritage that as we found out from our customers, had to be made in the USA.

The challenge remains that US manufacturing is hard.  And expensive.  Every new product we work on involves pretty intense debates about the cost of adding extra features versus what the consumer is willing to pay for.  And while we try to source raw goods domestically, it can sometimes be nearly impossible.

But despite all that, here we are…and growing.

Do you think we will survive?  I think that’s a no-brainer.  With amazing fans and customers like you, who value quality in their apparel and outerwear – and with two wonderful daughters in this third-generation sewing business, we plan to take Stormy Kromer and his legend to places we all never dreamed of!

Stormy Kromer featured in Country Living Magazine!

Over a year ago, we received a call from Country Living Magazine.  We had several discussions with them about the history of our brand and where we are today.  We had hoped they would publish an article last year, and we were pleasantly surprised when they contacted us again this summer.  After a series of phone calls and emails discussing interesting dates in the history of our iconic brand, we were so excited to see this article in the November issue of the magazine, which is on newsstands now.  With the Original Cap in Green/Black Plaid, we are proud to be their latest Made in America feature.

Thanks Country Living!