Naming Plaids for Fall 2014

Well, Stormy Kromer fans, it’s time for another edition of naming plaids.  These posts always garner so many great responses and we love hearing your creative ideas.

So without further ado, let’s get right down to business.  As usual, we’re just showing the plaids but not revealing which products they will be used in.

You can see that these two are the same basic pattern, just in different colorways.  One with a light charcoal base, one with olive.

This one stands on its own.  Green background with pinks, purples and teals.

Well, what do you think?  Let the creativity begin!!

Handmade by Him: Dan Pavlovich, dreaming of plaid.

Up next in our series of employee features is Dan Pavlovich – a longtime employee who grew up with Bob Jacquart, and now plays a key role in product design and development.

Stormy Kromer Design
SK: What do you do at Stormy Kromer?
DP:
Wow, what haven’t I done? I started at the front desk with Bob’s mom (Bob Jacquart, the head honcho here at Kromer). I’d sit there with a sewing machine and a telephone—greeting customers, laying out patterns, sewing and answering calls. I graduated to R&D, so now I work with the prototypes and new designs.

SK: So what sorts of things have you designed?
DP:
Oh, I’ve worked on a little bit of everything, but I did the tote bag, messenger bag, overnight bags and developed the plaids for the shirts.

SK: You came up with plaid? How do you come up with plaid?
DP:
I’ll just say you need a critical and artistic eye.

SK: How long have you worked for Bob?
DP:
I’ve been here since the old store on McLeod Avenue, which started out as Bob’s grandfather’s grocery store. It’s been 25 years for me, but I’ve known Bob since I was little. He lived one backyard away.

SK: Is that how you got the job?
DP:
Well, I went to college and got into costume design, then got out of it because I knew I wouldn’t be able to survive on that. Bob knew I could sew, though, so he hired me.

SK: Does costume design influence what you do today?
DP:
All the skills I have I learned in the theater in college. Sewing, colors, design—all of it. I did it all by hand and still do. I think that’s the best way to design—you really get a feel for what you’re making.

SK: How does it feel to know you’re helping stitch together a legend?
DP:
I really enjoy that. Everybody here has a hand in it, and no one has an ego. I’m very proud that we’re making people happy.

SK: What’s the best day you’ve had on the job?
DP:
Every day is my best day! (laughs) There’s truth in that, though. I really enjoy coming here. I won’t say that I don’t like leaving at the end of the day, but I love my job.

SK: What does “Made in America” mean to you?
DP:
It means we’re bucking the trend of making a fast buck.

SK: Anything else you’d like to tell Stormy Kromer fans?
DP:
Keep shopping! And just wait until you see the great gear that’s coming out next!

What’s a Kromerism?

If you follow us on Twitter, Facebook or Pinterest, you probably have seen us use the word “Kromerism.”  So just what is it?

Simply put, a Kromerism is a comment George “Stormy” Kromer might make on the world of 2012.  A world far different than the one that caused him to invent the iconic cap.  We like to think he’d have something to say about things like smart phones, cubicles and 21st century fashion.

They started out as simple tweets (they’re the most popular thing we do on Twitter), and have now turned into graphics as well.  We may even turn a few into posters, so stay tuned.

These are a few of our current favorites.  Stay connected with us through all our social media channels to catch the new ones as they come out.

Now it’s your turn: what commentary do YOU think ol’ Stormy would make on the world today?

Stormy Kromer Plaid Designs for 2013

One of the most popular posts since launching our blog was “Developing Stormy Kromer Plaids”, posted last September.  We had 69 comments to that post with so many great suggestions on naming our plaids.  In fact, we named one of our new Ida Shirt fabrics using one of your suggestions (sorry, it’s not available quite yet on our website, but stay tuned!).

Ida Shirt in Chocolay - Available Soon!

Chocolay (which also happens to be a township in Michigan’s Upper Peninsula), was a perfect moniker for the the rich browns, beiges and blues in this new shirt.

We’ve got two new plaids that have just gone into the sampling process.  We can’t tell you what products they will be used in, but once again, we would love your suggestions on names for these new designs.  Perhaps your idea will be showing up on products in fall 2014!

Let the suggestions begin!