One of the most popular posts since launching our blog was “Developing Stormy Kromer Plaids”, posted last September. We had 69 comments to that post with so many great suggestions on naming our plaids. In fact, we named one of our new Ida Shirt fabrics using one of your suggestions (sorry, it’s not available quite yet on our website, but stay tuned!).
Ida Shirt in Chocolay - Available Soon!
Chocolay (which also happens to be a township in Michigan’s Upper Peninsula), was a perfect moniker for the the rich browns, beiges and blues in this new shirt.
We’ve got two new plaids that have just gone into the sampling process. We can’t tell you what products they will be used in, but once again, we would love your suggestions on names for these new designs. Perhaps your idea will be showing up on products in fall 2014!
Let the suggestions begin!
It’s soon to be Father’s Day…and if you’re scratching your head as to what to get the deserving man in your life, don’t worry. We’ve got you covered.
We’ve just added some all new colors to our popular Deck Shirts – in a lighter weight than our flannels or twills, these shirts are as versatile as they are fashionable. Choose from the blue hue of Lagoon, or the warm and woodsy look of Sequoia. Either way, the man in your life will be a statement of outdoors style!
For the guy on the go, try one of our all-new wool and waxed cotton bags. The Sidekick is Stormy’s take on the popular messenger bag style, while the Night-Timer, our new rugged overnight bag, works just as well in a hotel as it does in a tent. Both come in four colorways, including our classic red and black plaid.
Of course, you can never go wrong with one of our classic caps, even if it is the middle of June. With your help, Dad will be prepared well in advance of this fall and winter. After all, aren’t we expecting a heck of a winter after last year’s mild days? Try one of our all new offerings – like the Original in Adirondack Plaid, or the Waxed Cotton in Black.
Would your Dad enjoy one of these new products? Is he already a Kromer fan? We’d love to hear your best “Dad” stories here in the comments.
It’s the time of year when fall/winter brands, like ourselves, hit the road and begin showing off what’s new for Fall 2012. We just got back from our first national trade show of the year, the Outdoor Retailer Winter Market.
We met with over 80 retailers, current and new, over the course of the 4-day show. While many of our new products attracted their attention (can you spot any in the above photo?), we’d have to say that “made in America” was of key importance for show attendees.
To that end, we met the crew from Liberty Bottleworks – a bunch of great folks who are making the only American made recycled metal bottle in the marketplace. On top of that, they look pretty cool too. Check out their products next time you’re looking for a new water bottle.
The Outdoor Retailer Show also features a fashion show with different pieces from varied brands put together. A number of SK items were featured, including the Petal Pusher Cap – paired here with pieces from Gentle Souls, Fox River Socks and Neve Designs.
What’s next for SK? National trade shows in Chicago and Fort Worth, followed by a host of regional shows where we look forward to meeting with many of our customers.
Then, we start putting our thoughts towards Spring 2013.
What products would you like to see in Stormy Kromer’s first official spring collection?
Welcome to the last frantic days of the holiday season! The employees here at Stormy Kromer feel a little like the elves at Santa’s workshop – we’ve been working seemingly around the clock to be sure that everyone who put Stormy Kromer gear on their wish list will wake up happy on Christmas morning!
If you’re still looking for that little something to stuff in a stocking, or round out someone’s gift, we’ve got a handful of fun items that just might fit the bill.
Add a little flair to a Stormy Kromer cap with a pin, or help your loved one shout to the world their love of Stormy with a bumper sticker on their vehicle of choice.
And don’t forget, for the lager-loving folks on your gift list…that we also make clothes for beer! (Or other cold beverages that come in a can or bottle.)
Also…we’re hoping to make your shopping dreams come true this weekend too! Two lucky shoppers on each day this weekend will get their orders FOR FREE! We’ll draw Monday morning and contact the winners.
And finally, because we’ve heard it through the grapevine that Santa occasionally reads the SK blog, are there any Stormy Kromer items on your wish list?
We’ve launched a number of new designs for this fall – including a number of new apparel and outerwear items. One of these designs is our new Airman’s Jacket – Stormy Kromer’s take on the traditional bomber jacket.
With all the interest nowadays about design – take the success of Bravo’s Project Runway for instance – we thought it might be fun to share with you a little of the design process and the evolution of a garment from sketch to production.
We start by brainstorming with our design team and in this instance, we knew we needed to add a short, or “bomber” type jacket to our line. Tamara (who you met in this previous blog post) went back to the drawing board and came back with a number of sketches. Here is a sampling:
In order to narrow down the sketches into a first prototype, we actually held a focus groups with factory employees. We asked them what features they like in jackets they own currently, which design elements appealed most to them, what they would and wouldn’t wear and why. This group of guys – who ranged in age from 35-65 – gave us some fantastic feedback, and we ended up with this final sketch:
Even this sketch doesn’t quite represent the finished product. After patterns are made and prototypes are sewn, you finally see that some of what you envision on paper just doesn’t translate to needle and thread. In addition to being sure that the look and fit of the garment is just right, our Engineering Department also has to work with the design, to make sure that we can manufacture here in America at a price that will work in the marketplace. (Stay tuned for a blog post soon about the joys and challenges of U.S. manufacturing…)
At the end of all that hard work, we finally have a product that our team looks at and says, “Yes!” We hope that you do too..
Now it’s your turn: what products should our design team tackle next?
In addition to designing new products each year, our product development team also has the task of developing new plaid designs to be used on existing products. This fall, we are launching three new exclusive Stormy Kromer plaids: Superior, Wintergreen and Mapleberry.
So, how does an exclusive Stormy Kromer plaid get developed anyway? Our team sits down over a year before a product is released to look at color trends for that year and we put together palettes. Then, we draw the specific plaid designs on the computer. We send that off to our factory, review a series of handlooms, and, voilà, we have finished wool!
Then comes the fun part – naming the new plaids! Have you ever looked at crayons or paint swatches and thought, “Boy, it sure would be fun to come up with these names!” Well, we can assure you, it is fun.
We asked our employees for help last year, and with their input we came up with the fine monikers you see here – Superior (in honor of that great lake just north of us), Wintergreen and Mapleberry. You will find these new wools being used in caps – like the Original, Ida and Petal Pusher, and also in some new 2011 products like the Kromer Carryall and Ida’s Mittens.
This year, we’d like to ask for your help. Below are photos of two new plaids we are developing for 2012. While we can’t reveal what products they are for, we’d love your suggestions on names.
What name would you give these new Stormy Kromer plaids? Just reply to this post with all your creative ideas!