Handmade by Him: Jim Berton, the man behind the pictures.

Up next in our series of employee features is Jim Berton – our resident photography/graphics/technology expert who loves learning new skills and putting them to use at Stormy Kromer.

SK: What do you do at Stormy Kromer?
JB: I wear a lot of hats. Really.

SK: Nice pun.
JB: Thank you. Truly, I learned to do what needs to be done. They needed a product photographer, so I’m the product photographer. I also digitize the embroidery for the logos on the custom hats and other products. I went to school for digitizing, so I’m trained in that, and I’ve got a pretty good background in graphics. I guess I’d say my day is split between embroidery, graphics and photography.

SK: How did you get the job?
JB: I was a plant manager for Modern Case Company in Bessemer, making cases for musical instruments. We had one of the first computerized cutting machines in the area, and when Bob (Jacquart, owner of Stormy Kromer) toured the plant to check out that machine, that’s when we met. When he bought his new cutting machine, he hired me to run it. He hired my wife, too.

SK: Your wife works here?
JB: She does, and we started on the same day. May 5th, eleven years ago.

SK: What have you learned in all that time?
JB: I learn something every day. I have to, or I can’t go to bed at night. Really, I’ll stay up until I learn something new. And I never tell anyone I don’t know how to do something—if they give me one day, I’ll know how to do it tomorrow.

SK: What do you think of the new lines of apparel?
JB: Things here just keep getting better and better and better. And the new gear is just a knockout. I shoot the pictures, and I say to myself, “Man, is this really made here?” I can’t wait to see what they come out with next.

SK: So you like it?
JB: We went from the “old man hat” to the “everyman hat,” and the things we’ve done since Gina (Thorsen, VP of Marketing & Sales) started, well, the sky’s the limit. As a matter of fact, my wife and I always planned to move back to Ohio someday, but because of the positive direction this company is going in, we’re going to stay up here ‘til we die.

SK: How many pieces of Kromer gear do you own?
JB: None, sorry. I’m the weird guy who wears shorts 12 months a year—even when snowblowing—so this warm clothing is just too much for me. I buy it all the time for family and friends, though.

SK: What does “Made in America” mean to you?
JB: It says it all. When I see people working here and putting out a product they’re proud to make, it just says it all.

SK: Anything else you want to say to Kromer fans?
JB: There are only two kinds of people in the world: The ones who get to work here and the ones who wished they work here!

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