Stormy Kromer Plaid Designs for 2013

One of the most popular posts since launching our blog was “Developing Stormy Kromer Plaids”, posted last September.  We had 69 comments to that post with so many great suggestions on naming our plaids.  In fact, we named one of our new Ida Shirt fabrics using one of your suggestions (sorry, it’s not available quite yet on our website, but stay tuned!).

Ida Shirt in Chocolay - Available Soon!

Chocolay (which also happens to be a township in Michigan’s Upper Peninsula), was a perfect moniker for the the rich browns, beiges and blues in this new shirt.

We’ve got two new plaids that have just gone into the sampling process.  We can’t tell you what products they will be used in, but once again, we would love your suggestions on names for these new designs.  Perhaps your idea will be showing up on products in fall 2014!

Let the suggestions begin!

Featured Retailer: Mast General Store

Stop by and see what hasn’t changed in the last 129 years.

There’s an 80-year-old man in the village of Valle Crucis, North Carolina, who can’t remember a day he didn’t head down to Mast General Store for lunch—a plug of baloney and a cold glass of Yoo-Hoo.

He’s not alone. Most folks in this tiny, Blue-Ridge-Mountain town (and thousands more from the surrounding region) depend on the Mast Store for virtually everything a person needs for life. Shoes, socks, shirts and outdoor gear—plus things like jams, jellies, hand-made furniture and the sort of service you’d expect at the turn of the century.

Just not the last turn of the century.

Mast General Store opened in 1883 to take care of the friends and neighbors who farmed the surrounding lands. And even though generations of those farmers have turned into generations of city-dwellers, they continue to seek the authenticity the Store was founded on.

“We still ask our patrons what they need us to stock, and that’s what we put on our shelves,” said Sheri Moretz, Community Relations Manager for all nine Mast Stores. “It works like retail is supposed to: recognizing and caring about customers, welcoming them with conversation, keeping them as friends.”

Walk in the store and see it for yourself. The first thing you’ll notice is people playing checkers at the potbellied stove with bottle caps off a few old-fashioned Coca-Colas. The next thing you’ll notice is the Post Office, where Valle Crucis still gets its mail. After that, grab yourself a cup of coffee—it’s a nickel, and that’s on the honor system—then mosey up and down the aisles. (Literally up and down, too, because the floor isn’t so level after all these years.)

You can also take a seat on the liar’s bench out front, which is where many good tales are told.

“We love stories here at Mast Store,” added Moretz before diving into one about the time the Charles Kuralt came in for a visit. “He wrote an article about us and said ‘Where should I send you to know the Soul of the South? I think I’ll send you to Mast General Store.’ That was the 1980s, and people are still seeking that same experience.”

It’s these types of genuine, down-to-earth anecdotes that led the buyers at Mast Store to put Kromers on the shelves.

“Stormy Kromer’s got a great story,” said Moretz. “It’s authentic, and it shows we share the same values. This is a made-in-the-USA product that fits a modern need in a traditional manner. That’s what we are, too.”

Stop by, see for yourself, and spin a few stories of your own, at MastGeneralStore.com.

Mr. Grossman, You are the Caretaker of a Legend.

All employees here at Stormy Kromer receive this nifty plaque when they are hired, reminding them of the rich Kromer history they are keeping alive.

We all have fun displaying them on our desks, sewing machines and other work stations.  It gives everyone a little extra sense of pride.

So we got to thinking, who else deserves this honor?

Last month, at a long overdue dinner meeting in Milwaukee, Bob Jacquart, our CEO, presented Dick Grossman with a special Caretaker of a Legend plaque.

If you need a quick refresher, Mr. Grossman was the second owner of the Kromer Cap Company, having purchased it from Stormy himself in the mid-60′s.  In 2001, after one meeting and a handshake, Bob and Dick had an agreement which moved the Kromer Blizzard Cap to its current home in Ironwood, MI.  Dick continued running the Kromer Cap Company for a few more years in Milwaukee, manufacturing the company’s cotton caps used by welders, railroad workers, and other tradespeople.

At 79, Dick is now retired from the hat business.  He’s as high-energy as ever, and is downright giddy about the success of Stormy Kromer over the past 10 years.  He’s pretty sure that Stormy would be proud of us too.

Presenting this small token of appreciation to him seemed the least that we could do.  Without him, who knows what would have been the fate of the now iconic cap?  He believed in the product, in making things in the USA, and in good old-fashioned quality.  He kept things going until the next Caretaker was ready to take over.

And for that Dick, we tip our caps to you.