Of all of the new products we introduced in 2011, the Petal Pusher Cap has been the biggest hit. In fact, we’ve sold over 5 times our initial sales projections for this product. We’ve received rave reviews from the women who are wearing them and we’re hard at work on new color choices for 2012.
Because of the popularity of this product, we thought we’d share the quick story of how this cap came to be. Through some previous blog posts, you’ve met Bob Jacquart, the CEO of Jacquart Fabric Products and Stormy Kromer. And today, you’re going to learn about his wife, Denise.
For years, Denise worked in the business as well. However, a few years ago, she became a unique kind of “CFO” – the Chief Family Officer. Working in a family business that involves not just parents and daughters, but also cousins and uncles and spouses, well, it can sometimes be complicated. So Denise now focuses on the family relationships, and making sure that part of the business is healthy.
She also has a keen sense for fashion and design. A few years ago she got the idea that Stormy Kromer needed a feminine touch, and she played around with a few different ideas (see below) before stumbling on the idea of a flower.
The prototypes found their way into the back of a closet, and were forgotten about, until Bob and Denise’s daughter, Gina, joined the business and found them. Gina and SK’s designer, Tamara, refined the design into the current product.
Why has this cap been so popular? We think it’s because the design remains Kromer through and through (complete with functional earbands) while giving the ladies another option. Honestly, we think Ida would be pretty proud.
Which brings us to a bigger question – what are your ideas for Stormy Kromer product variations? Like Denise, you just might hit on the next big thing!